Product Management Fundamentals

Getting Out of Firefighting Mode

   Watch Promo

What are the best product prioritization techniques? How to optimize your internal product communications? When and how to deal with unresponsive stakeholders?...

It’s hard to know where to start, but we need to take a step back and set up a clear and simple process that clarifies goals, balances competing for priorities and promotes cross-functional collaboration. This is the key to get you out of the weeds and focused on what matters: figuring out how to make your product more valuable.

As a part of Productized Academy, one of the best product experts in Portugal, Daniel Zacarias, will help you set up an efficient process to get your product out the door. Daniel will teach you tools that help you prioritize what to build from a huge backlog, balancing bug fixing and technical debt with new feature work, dealing with stakeholders, constant interruptions, and endless meetings!

This Masterclass will be a combination of lectures on best practices, exercises, and group discussions. The goal is to give you tools that help you:

  • Balance multiple, competing priorities
  • Organize your roadmap and backlog
  • Reduce the time spent on writing specs
  • Collaborate and create alignment with stakeholders
  • Communicate your goals and progress with the rest of the company


This course is ideal but, not exclusively for:

  • Product Managers/Owners who are struggling to get out of the day-to-day firefighting, or are new to the job
  • Founders/CEOs who are still wearing the product lead hat and want to improve their process
  • Tech Leads/CTOs who are doubling as PM/PO and want to create a better relationship with other stakeholders

Your Instructor

Daniel Zacarias
Daniel Zacarias

Daniel Zacarias is a Senior Product Management consultant based in Lisbon, helping teams create or improve their product strategies and processes. Over the last 10 years, he’s been an Engineer, Product Owner and Product Manager in the Finance, Mobility, Education and Social media industries, and has set up and led teams ranging from 2 to over 25 people. Throughout this experience, he’s always been fascinated by the human aspects of creating digital products, and strives for the most effective alignment of goals of everyone involved: the team working on the product, the organization marketing it, and of course, the customers that get value from it. He’s also been a part of the Productized community since its beginning, as a mentor and curator for Product Management. Find out more about Daniel on his website Folding Burritos.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Save your spot now!